Conjoint Analysis

WebConjoint WebConjoint measures preferences implicitly. This is crucial when (product) features need to be traded mutually. Many real-world decisions require to trade one feature for another, e.g. high quality and low price are precluding each other, so it’s necessary to trade quality for price or vice versa. Traditional measurements (e.g. surveys, interviews, etc.) are testing features separately (itemized). In the case of related features, traditional tools produce incorrect results. The interactive tool WebConjoint is using a joint measurement of how the features of products and services are mutually traded. [Read More]

Artificial Consumer Markets

an agent-based approach

Artificial Consumer Markets The research project “Artificial Consumer Markets” is modeling the dynamic of business decisions in consumer markets. The research topics are covering a comprehensive range of strategic decision making, from product development to marketing and finance. focusing on dynamic interaction effects on markets. This approach allows the simulation of the trade-off between different (contradicting) strategic options and business decision. Research Topics Market entry strategies (defender model, Hauser & Shugan) Diffusion of product information (word-of-mouth) Local vs. [Read More]