Artificial Consumer Markets

an agent-based approach

Artificial Consumer Markets The research project “Artificial Consumer Markets” is modeling the dynamic of business decisions in consumer markets. The research topics are covering a comprehensive range of strategic decision making, from product development to marketing and finance. focusing on dynamic interaction effects on markets. This approach allows the simulation of the trade-off between different (contradicting) strategic options and business decision. Research Topics Market entry strategies (defender model, Hauser & Shugan) Diffusion of product information (word-of-mouth) Local vs. [Read More]